How I Made the Most of the Hungarian Mindset to Grow My Business

"Anyone who can keep their head above water in the Hungarian market can make it anywhere,"

I always tell my foreign friends. They never understand. Then I begin to tell them how I developed my way of working and their eyes open wide. That's because up until that moment, they had only seen Hungary through the eyes of tourists, thinking of the gulyás soup, the ruin pubs and the pálinka drinks. All the while there is another side, which you can only understand if you grew up here, or at least spend a significant amount of time in our country.

If you grew up in Hungary, you most likely heard your parents talk about how entrepreneurssteal and cheat and always look for loopholes. You may have heard your neighbor gossip about how a certain entrepreneur had purchased the latest luxury car, and must have been an ex-communist who had misappropriated money. You may have heard about all the money that was embezzled on construction projects, where the managers chose to buy inferior materials just so they could pocket more money. It's even possible that you heard your own mother mention, at least once a day, that you cannot count on anyone.